The BBC is recruiting a senior leader for a newly created Multiplatform Hub focused on reaching younger audiences through YouTube, TikTok, Roblox, and other third-party services. The role will manage the BBC's YouTube strategy and channel portfolio, as well as BBC Three commissioning.
Key takeaways
- The BBC has posted a job requisition for a Head of Multiplatform Commissioning.
- The role will focus on reaching audiences aged 13 to 34 through various platforms.
- The position will work with YouTube, TikTok, Roblox, and other third-party services.
What Happened
The BBC has posted a job requisition for a Head of Multiplatform Commissioning to oversee a new Multiplatform Hub. The role will manage the BBC's YouTube strategy and channel portfolio, as well as BBC Three commissioning. The position will work with YouTube, TikTok, Roblox, and other third-party services to reach younger audiences.
Emperoro's Take
The BBC's new Multiplatform Hub underscores the broadcaster's commitment to adapting to the digital age by leveraging popular platforms to connect with younger viewers. This move could significantly enhance the BBC's reach and relevance among the 13 to 34 age group.
Why It Matters
This initiative reflects the BBC's strategic shift to engage younger audiences through popular digital platforms. The creation of this role indicates the broadcaster's recognition of the importance of multiplatform engagement for reaching younger demographics.
